James combines his passion for men’s style with his journalism skills. He worked in mainstream media before beginning the YouTube channel, Gent Z, which amassed 30,000 subscribers in six months. With the channel, which has over 2.5 million views, he has formed a community of young gentlemen who value classic style, traditional chivalry, and diligent self-improvement. James grew up in Britain but moved to the US two years ago. As well as a style enthusiast and a journalist, he is a musician who loves to sing the jazz standards and play the blues on his guitar. His signature drink is a Manhattan.