There’s no denying London’s status as a powerhouse in fashion for either gender.
From the classic tailoring houses of Savile Row to the trendsetting boutiques in Shoreditch, the city’s got style locked down. It’s not just about tradition, though—London is a melting pot where heritage brands and streetwear collide, creating a unique sartorial landscape you won’t find anywhere else.
I’ve spent enough time crisscrossing the city to know that some of the best menswear finds are tucked away in unassuming corners. I’ve done the legwork (literally) to track down the spots that deserve a place on any style enthusiast’s itinerary.
Whether you’re after a perfectly cut suit, a premium denim fix, or just something that makes you feel like you’re stepping out of a Dazed spread, London’s got you covered.
Here are five shops to start with—thank me later.
Dover Street Market
18-22 Haymarket
There aren’t many fashion entrepreneurs who command both a successful multi-brand retailer and their own brand. Rei Kawakubo, founder of Comme des Garçons and Dover Street Market, is one of them.
From the moment you walk in, it’s clear that DSM is playing by its own rules. Prada, Stüssy, and Kiko Kostadinov might be sold under the same roof, but each gets free reign over how their allotted space communicates the brand vision. The result is a stimulating gallery-style experience unlike the bland ‘apparel gumbo’ of popular American retailers that toss everything into the pot without tact.
If you’re the guy who appreciates the unexpected—maybe you’re into art installations as much as you’re into scoring the latest collab sneaker—then DSM is your spot.
Charles Tyrwhitt
Multiple locations
Charles Tyrwhitt is the destination for the guy who knows the value of classic style and impeccable tailoring but still wants an experience that’s more than just a cash-for-clothes exchange.
The brand operates several brick-and-mortar showrooms in the US and Europe, but its flagship on London’s Jermyn Street—a street that’s been the heart of British shirtmaking for centuries must be paid a visit whether you’re an existing Tyrwhitt follower or tailoring is a religion to you (in which case you’re well aware of the street’s importance).
Couverture & The Garbstore
188 Kensington Park Road
Couverture & The Garbstore is a hidden gem that’s perfect for the guy who’s tired of the mainstream and is willing to go to Notting Hill to find something exciting. Founded by Emily Dyson and Ian Paley in 2008, this three-story concept store offers a unique blend of menswear, womenswear, and homewares, all housed in a beautifully converted period townhouse.
What sets The Garbstore apart is its dedication to showcasing independent labels and emerging designers, with a particular focus on niche, hard-to-find brands—especially from Japan. It’s one of the UK’s only stockists of Kapital. And of course, they have a commendable representation of known British bangers.
Son of a Stag
9 Dray Walk
I’m floored any time I find a denim boutique in another country that’s with it. The kind of place where a denim-head walks in and says “Oh, the buyers here clearly know some people.” Son of a Stag carries nothing but the best for all things indigo, leather, and cotton.
Are you ready to finally cave to a Merz b. Schwanen tee? Did your last browsing session on r/rawdenim put you on to Denime? Are you a Texas expat going through excruciating Stetson withdrawals? Son of a Stag’s got you.
Selfridges
400 Oxford St
Since its founding in 1909 by Harry Gordon Selfridge, the iconic Oxford Street location has transformed retail into an experience rather than a mere transaction. Whether you’re hunting for high-end designer suits, the latest streetwear drops, or classic British tailoring, the menswear floor at Selfridges has you covered.
With pop-up shops, exclusive brand collaborations, and interactive installations, it’s a playground for anyone who loves style with a bit of spectacle. And if you’re after a more personalized touch, their bespoke services and made-to-measure tailoring options ensure you leave with something truly special.
It’s the perfect spot for guys who appreciate style but want their shopping experience to feel like a lavish spree during the roaring 20s.
And there you have it—London’s top five menswear spots worth your time. Next time you’re in the city, make sure to drop by these destinations and experience the best of London’s fashion scene for yourself.
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