Olympic gold wasn’t enough to curb Kevin Durant’s appetite for sports notoriety in Paris—he’s coming back to the States with a slice of one of Europe’s biggest soccer clubs.
The forward for the Phoenix Suns is upping the ante from Major League Pickeball and the Premier Lacrosse League. A stake in Paris Saint-Germain (PSG) joins his growing portfolio of sports investments, a move announced through his company, Boardroom.
Durant has already dipped his toes into soccer with stakes in the Philadelphia Union and NJ/NY Gotham FC. Now, with PSG, he’s dipping his toes into soccer institutions with the same degree of prestige as the basketball teams he’s won rings with.
During a recent visit to PSG’s facilities, Durant and his partner Rich Kleiman got a firsthand look at what makes the club tick. They toured the state-of-the-art training center, spent time with both the men’s and women’s teams, and spent time with the up-and-coming football extraordinaires in the youth academy.
His firm, Boardroom, is set to collaborate with PSG on content and strategy, combining sports and entertainment in a way Durant has done for years in the United States. As he gears up for his 17th NBA season with the Phoenix Suns, Durant’s got multiple balls in the air—and not all are orange.
PSG has dominated France’s Ligue 1 with ten league titles since 2012, and their performance this year follows en suite. The team currently sits at #1, cemented by their blowout 6-0 win against Montpellier on Friday.
Just like his Team USA teammate LeBron James, who owns a stake in Liverpool FC, Durant sees room for incremental growth both for PSG and European soccer at large.
