So your local men’s store isn’t getting the job done.
You’re looking for more options, not to mention the convenience of shopping from your couch.
You’ll be glad your search brought you here.
Unless you only shop from a small list of brands, sifting through endless online shops fighting for your attention is exhausting. Plus, how can you be sure you’ll be happy with what arrives on your doorstep?
Think of this list of our 26 most beloved online shops as the North Star in your search for stores that can elevate your fashion sense.
Gilt
Who doesn’t love a good deal? When it’s a high-end item that I’ve been eyeing for months, that glorious unboxing moment makes it even more gratifying.
If you’re tired of sifting through dreadful inventory, Gilt’s assortment of designer luxury is filled with winning products only. Since they get stock directly from brands and not a middle man, you’ll be hard-pressed to find a better discount elsewhere. You’ll find brands like Canada Goose, Gucci, Christian Louboutin, Rolex, Birkenstock, VEJA, Off-White, and more.
The best part? They work directly with designer labels, so authenticity is never a concern, unlike resell websites like Grailed and eBay.
What are they known for? Offering exceptional deals on luxury apparel, footwear, fragrance, and accessories.
Who are they suited to? Guys who love the quality from designer labels and can’t resist a good deal.
Price Range: $$ – $$$$
Buck Mason
Whether it’s leather jackets, denim work shirts, or simple cotton polos, Buck Mason is one of our top go-tos for all the timeless classics that look good on every man.
The brand even saved one of the oldest T-shirt factories in the US where they now manufacture their heavy-duty cotton tees. If that isn’t old-fashioned nobility, I don’t know what is.
What are they known for? A modern spin on American classics made with quality fabrics and expert craftsmanship.
Who are they suited to? Men who prefer simplicity in their wardrobe but still value details in fabric, fit, and quality.
Price Range: $$ – $$$
Lululemon
Failure to list lululemon among the best online clothing shops for men would be a snub against the biggest apparel phenomenon since the loincloth. Well, maybe not quite, but they’re still one of the most successful athleisure clothing brands of the last decade, without question.
Whether you’re an elite gym rat or a pro couch surfer, they make damn good clothes for every lifestyle. Slip into a pair of lululemon sweatpants, and you’ll understand why their omega logo is inescapable.
What are they known for? Premium activewear and stretchy casual apparel.
Who are they suited to? Guys who want comfort inside and outside of the gym.
Price Range: $$ – $$$
Vuori
Vuori offers all of the familiar athleisure benefits like stretch, odor control, and breathability, but with their chill SoCal character. Their style speaks to me more than the other big activewear brands.
Vuori is fantastic for intense activity, but it doesn’t have that “gym bro” aesthetic, so Vuori transitions easily between yoga class, the beach, and lunch with the comrades.
What are they known for? Surf-inspired gym and lifestyle gear featuring versatile pastel colors.
Who are they suited to? Anyone looking for quality activewear that doesn’t make you look like an influencer.
Price Range: $$ – $$$
J.Crew
J.Crew had some trouble years back figuring out what it was. An apparel staple for reasonably priced clothing? Heavily discounted fashion with quality to match?
With a bit of soul searching, J.Crew is firmly back to its roots. Think prime clothing with seasonal sales, as a treat.
What do I love about J.Crew? They have something for every guy, for every occasion, no matter his age or size.
Are you a senior in high school looking for a white dress shirt in a pinch? J. Crew’s got your back. Need a pair of pastel shorts for visiting your in-laws’ beach house? The Crew’s got that nautical touch.
What are they known for? Former mall staple turned hip retailer with a knack for preppy motifs and lucrative sales.
Who are they suited to? Anyone 16-65 who wants smart style at dumb-good prices.
Price Range: $ – $$
TRUWEAR
Having been in this game as long as I have, when I hear the word comfort, I genuinely think of TRUWEAR.
That’s high praise, indeed. But there’s also probably something wrong with me.
We’ve tried a lot of gear from TRUWEAR over the last few years, and it’s remained consistently high quality. They’re all about crafting clothes that look and feel good, and it shows.
What are they known for? Cost-effective performance loungewear and business attire.
Who are they suited to? Any guy looking for comfortable and breathable threads for lounging or taking care of business.
Price Range: $$ – $$$
Everlane
It wasn’t until I got dragged into an Everlane that I became interested in the brand. Turns out, it isn’t just another fast-fashion brand.
They’re quite the opposite. While they have reasonable prices, they’re open about their environmental efforts, and their apparel feels modern without following trends. I like to dress myself with an old-school lean, so their retro sneakers make me a return browser.
What are they known for? Ethical, high-quality basics with transparency in sourcing and a commitment to classic style.
Who are they suited to? Those with a clean, modern dress code without a massive budget.
Price Range: $ – $$
State & Liberty
For muscular guys, shopping for clothing can turn a simple errand into a quest.
State & Liberty designs their clothing with the ripped and shredded in mind.
If you’ve felt the uncomfortable squeeze from mass-market trousers, State & Liberty makes their pants with a flexible stretch material to accommodate those deadlift-fueled quads. Plus, their shirts provide ample room around the shoulders and chest for easy movement.
What are they known for? A menswear brand specifically designed for guys with a developed physique.
Who are they suited to? Men with muscle who can’t find a proper fit from common brands.
Price Range: $$ – $$$
Outerknown
Many brands like to fill their “about us” page with eco-friendly fluff, but Outerknown is the real deal. If you’re an eco-friendly shopper, you’ll appreciate Outerknown’s commitment to clean manufacturing, from their farming and sourcing to their fabric production.
Oh, and it helps that they make quality, timeless apparel.
What are they known for? An eco-conscious brand with nothing to hide when it comes to making nice clothes in an ethical, sustainable way.
Who are they suited to? All of the climate-conscious bros that can’t get down with dirty fast-fashion.
Price Range: $$ – $$$
Mizzen+Main
Whose idea was it that gym clothes can be comfortable, but formalwear must feel like a fabric prison? Mizzen+Main proves there’s a better way by providing formal attire that feels like athletic wear.
They aren’t just blessing dress shirts with unmatched quality anymore. Golf apparel, casual pants, and flannels now have the quality and stretch that differentiate Mizzen+Main. Wedding guests will wonder how your shirt stayed put after hitting the worm on the dance floor.
What are they known for? Dressy garments that prioritize quality and freedom of movement.
Who are they suited to? Office workers and frequent event-goers who need collared shirts with more give.
Price Range: $$ – $$$
True Classic
Expensive shirts with flashy logos won’t do you any good if the fit makes you look goofy.
True Classic’s shirts are for complimenting your appearance, not your net worth. Their range of shirts include crewnecks, v-necks, polos, long sleeves, and henleys, all with a form-fitting cut to emphasize the chest, arms, and shoulders.
P.S. They’re not slim-fit shirts. Even if you’re proudly sporting a dad-bod, they’ll fit a whole lot better than general-purpose bargain tees.
What are they known for? Casual shirts designed with a flattering cut for the male body.
Who are they suited to? Men of all body types who want a fitted look, even for T-shirts.
Price Range: $ – $$
Western Rise
A bloated wardrobe is an ineffective wardrobe, which is why we love Western Rise’s “do more with less” mantra.
Their do-it-all apparel boasts water-repellent fabric, stretch, and zippered pockets for peace of mind during long-haul travel.
With their universal styling, Western Rise is a no-brainer for minimalist globetrotters, aka “one-baggers” who want to see the world with nothing more than a carry-on.
What are they known for? A fabric-obsessed outfitter that understands what the on-the-go gentleman needs.
Who are they suited to? Lads who want clothing that transitions between transit and trail without looking lost in either.
Price Range: $$ – $$$
Public Rec
Why did it take so long for men to get a premium loungewear brand?
While the ladies were rocking their Juicy tracksuits, us fellas were stuck with dated cotton sweat suits that haven’t evolved from the 1980’s.
Maybe looking like Rocky Balboa isn’t a bad thing, but Public Rec’s loungewear is the modern update we needed.
If you’re done with loungewear that lacks utility, you’ll adore hidden zip pockets, soft fabrics, and neutral color palette that make Public Rec so easy to wear.
What are they known for? A performance-oriented loungewear for comfort in the gym or living room.
Who are they suited to? Men who want loungewear that offers more than basic pockets and a drawstring.
Price Range: $$ – $$$
Alex Mill
Take one look at the latest fast fashion websites. You can scroll through their suspiciously inexpensive products for hours. Instead of 15 models of sweaters with a dozen colorways each, Alex Mill sells a delightfully modest selection that doesn’t overload the senses.
What they lack in options, they make up for in build quality and unfading style, things many brands have forgotten about.
What are they known for? Well-made, elevated basics, and playful use of color.
Who are they suited to? Guys who want to invest in closet staples and who find endless product collections paralyzing.
Price Range: $$$ – $$$$
Mott & Bow
I swear we’ve been lied to by every designer brand peddling $700 jeans into thinking anything less is trash.
Mott & Bow prides themselves on proving otherwise. For less than $150, a pair of Mott & Bow jeans gets you premium denim from the world’s best mills, hand-made quality, and comfort from the first wear.
They’ve boiled denim down into a science, and they apply that philosophy to the rest of their menswear.
What are they known for? A methodical approach to manufacturing high-quality, inexpensive denim.
Who are they suited to? Dudes who love nice jeans at an even nicer price.
Price Range: $$ – $$$
Uniqlo
Remember Old Navy? Meet their cooler, better-dressed cousin from Japan. I feel spoiled after a large purchase from Uniqlo. Finding another brand that balances price, style, and quality is like hunting for a unicorn.
A major strength of Uniqlo is its diversity of fits. Before their American invasion, we only had slim-fit and plus-size clothing. They have regular sizing in tops and bottoms, but they brought over Japan’s popular boxy fit and worked it into their selection.
What are they known for? A wide range of classic items, from underwear to outerwear, all at great value.
Who are they suited to? Guys who want a one-stop shop for inexpensive modern basics, boxy fits, and graphic tees.
Price Range: $ – $$
Rhone
Can you believe men used to strut around town in a 3-piece wool suit? Had they experienced a full outfit from Rhone, they’d think their glorious fabrics were sent from heaven.
Rhone does trim and modern fits well. Sometimes, you have to size up because of restrictive fabrics, but Rhone makes an attractive fit possible with flexible, engineered materials.
As someone who lives an active lifestyle, I have to give kudos to a brand that emphasizes comfort in both casual and fitness apparel.
What are they known for? They started out making top-notch shorts and are now applying their comfort-centric designs to various men’s items.
Who are they suited to? Men with an active lifestyle who prefer tech fabrics on all types of clothing.
Price Range: $$ – $$$
Los Angeles Apparel
Sometimes, you need to fill the white space in your wardrobe, but these “elevated basics” brands peddling $60 cotton tees have gaslit us into thinking anything less is rubbish. Los Angeles Apparel reminds me of what basics originally were: closet fundamentals with value.
American-made products score brownie points with me, so Los Angeles Apparel’s US-grown cotton and LA manufacturing facility earns them a spot on this list. If you’re on the hunt for heavyweight basics with a vintage flair, head west.
What are they known for? Inexpensive lifestyle apparel made with domestic cotton and sewn in Los Angeles.
Who are they suited to? People who value US-made quality and don’t want to overspend on basics.
Price Range: $ – $$
Amazon Fashion
This entry might raise some eyebrows. But yes, Amazon Fashion is a honeypot of men’s style, despite what you may have thought.
The e-commerce powerhouse has come a long way from unbranded rags and knockoff designer merch. In fact, prestigious brands like Adidas, Levi’s, and Vince all have official micro-shops where you can take advantage of your Amazon Prime perks.
What are they known for? Tech megacorp that sells everything under the sun, including respected menswear brands.
Who are they suited to? Everyone, but Amazon Prime members can benefit more.
Price Range: $ – $$
Madewell
Madewell used to make clothes only for the ladies, but since 2018, they’ve been showing the guys some love with their outstanding quality. I gravitate towards clothes with vintage elements, and Madewell is my go-to for flannels, light-wash denim, and garment-dyed tees.
At their price point, you’ll struggle to find the same type of quality anywhere else.
What are they known for? High-quality menswear with a heavy vintage influence.
Who are they suited to? Those who dress with an 80s/90s vibe and like thick, durable fabrics.
Price Range: $ – $$
Carhartt
I see Carhartt on all sorts of characters from skateboarders to the construction workers laying tar outside of my office. What does Carhartt provide both of these men? Unwavering toughness.
If you’re riding shotgun with durability while style takes a back seat, Carhartt’s no-BS approach to workwear makes them a no-brainer for rigorous labor. Designed to endure backbreaking work in Michigan’s ruthless winters, anything with the iconic Carhartt patch rolls with the punches.
Or, for those who want a more refined style look, Carhartt WIP (the fashionable European half of the OG brand) puts a cool twist on classic Carhartt gear, while still remaining true to it’s origins.
What are they known for? Tough-as-nails fabrics that withstand intense physical tasks.
Who are they suited to? Guys who need functional durability and aren’t concerned about style.
Price Range: $$ – $$$
Nike
Since my days as a wee boy swinging his Nike bat during tee-ball practice, I’ve purchased from them yearly.
As my tastes have developed, Nike’s sub-labels, such as ACG, Jordan, or even Rafael Nadal’s tennis line have outfitted my evolving interests.
It doesn’t matter if you need comfy loungewear, Olympian-tier track cleats, or customized basketball shoes. Nike’s got it.
What are they known for? A global sportswear behemoth with something for every sport, budget, and skill.
Who are they suited to? Anyone who participates in sports to stay fit, has plenty of lifestyle apparel as well.
Price Range: $$ – $$$
Tracksmith
Maybe it’s just me, but I’ve had enough of athletic gear that doesn’t serve my casual endeavors in life.
Tracksmith is my top pick for activewear that looks good on the track and out on the town. Instead of neon colors and space-age footwear silhouettes, their design language is a throwback to retro varsity athletics but packed with modern features.
What are they known for? Performance activewear with understated designs that work well as casual apparel.
Who are they suited to? Those fatigued by the hyper-athletic appearance of modern workout clothing.
Price Range: $$ – $$$
Naked & Famous Denim
Lots of brands on this list have a nice selection of stretch denim. Comfy jeans have their uses, but it’s time to give raw denim a chance. Naked & Famous is an industry leader in Japanese selvedge denim.
What is selvedge denim, you ask?
Selvedge denim is a high-quality, tightly woven denim fabric with a self-finished edge, known for its durability and classic look. Naked & Famous has cuts for every preference, and their jeans will last you for years, unlike mass-market denim that starts to fall apart after one.
The best part about Naked & Famous’ raw denim is the indigo dye fabric. It may feel stiffer initially, but over time, the fabric softens and acquires a distinctive distressed pattern through daily use.
What are they known for? Extremely durable Japanese denim with dye that responds to daily wear.
Who are they suited to? Men who aren’t fond of stretch denim and its unsuitability for tough labor and heavy wear and tear.
Price Range: $$$ – $$$$
Club Monaco
Originally founded on designing “better basics,” the brand has become synonymous with clean-cut menswear and superb resort wear.
Club Monaco releases one collection monthly, so it’s hard to resist a quick browse to see what’s new. Expect summery basics during warm months and elevated traditional pieces like sweaters and blazers for fall/winter.
What are they known for? Slim, clean-cut menswear and knockout resort wear pieces such as mandarin collar shirts and linen pants.
Who are they suited to? Guys with a slimmer build who are looking for menswear classics with quality a notch above the usual mall brands.
Price Range: $$$ – $$$$
Dover Street Market
Rei Kawakubo, founder of Comme des Garçons, established Dover Street Market with the aim of hosting the world’s newest designer and streetwear brands.
Their brick-and-mortar collaborations are something out of a Dalí painting, but their online shop hosts products from brands such as Nike, Marc Jacobs, and Lemaire that are equally imaginative.
What are they known for? An industry leader in retail experience and curation in the designer, streetwear, and avant-garde space.
Who are they suited to? The creative who wants more excitement than elevated basics can provide.
Price Range: $$$ – $$$$
Bonobos
Pants can be hard to size. Whether it’s the waist, inseam, or cut, it seems like one is never right.
Bonobos excels at one thing: designing comfortable pants that suit the male frame. If you’re unsure where to start, they offer an on-demand styling service to consult with experts on what you should buy based on your fit.
What are they known for? Suiting, casual apparel, and swimwear that’s designed with male proportions in mind.
Who are they suited to? Anyone looking for a superior fit and values product expertise.
Price Range: $$ – $$$
Conclusion
Did you add any of these online shops to your rolodex?
With a list like this, you can save time scrolling through Google for a shop that fits the bill for style, quality, and price.
For more men’s style tips, be sure to follow us on Instagram, and share this list with a friend who’s spinning his wheels looking for a good online store.
FAQs
What is the most popular clothing site for men?
There are many popular clothing stores online, but finding one you like depends on your style preferences.
Gilt, an online shop specializing in authentic designer goods, is one of the most popular thanks to its lucrative sales and curated selection of desirable brands.
Is there a men’s equivalent to Shein?
Since Shein is primarily a women’s apparel site, their menswear section is tiny. If your shopping priorities are convenience and price, online shops like Asos, Primark, and H&M offer inexpensive apparel that arrives quickly.
