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Toad&Co Review: I Tried Their Most Popular Styles

Disclosure: This is a sponsored post containing affiliate links. We received compensation and courtesy product from Toad&Co in exchange for our honest review only. All opinions expressed here are our own. Learn more.

Matt Gulielmi
Expertise:

Style, Jewelry, Watches, Skincare, Brand Activations

Matt is a NYC-based merchandise planner in the luxury space and moonlights as a retail documentarian through his TikTok blog @retailecology. His fashion career has waltzed through styling for Michigan State's VIM Magazine, translating brand copy into Spanish for cosmetic startups, to managing inventory for some of the biggest retailers in the US. Read full bio.


Last Updated: Apr 4, 2024
12 min read
Toad and Co Review Model Wearing ToadCo Moonwake Shirt Jacket While Walking Out of Apartment

The environmental impacts of the fashion industry are a hot topic, but finding a brand that truly cares about their carbon footprint is difficult. 

Recycled fabrics, fair-trade wool, proceeds towards a non-profit you’ve never heard of, etc. What do you make of it all? Toad&Co believe that slow fashion is the future. Keep reading to find out if their take on it is worthy of your attention.

Sustainable can equal stylish
The Adult Man Image/Icon
Toad&Co

Bottom line: I always felt that “sustainable fashion” was an oxymoron, but Toad&Co’s low-impact apparel and manufacturing process changed my mind a bit. Finally, an eco-friendly brand that doesn’t make me look like I just got back from Woodstock.

Ratings: The Adult Man Image/Icon  Design The Adult Man Image/Icon  Quality of Materials The Adult Man Image/Icon  Value for Money The Adult Man Image/Icon  Craftsmanship The Adult Man Image/Icon  Customer Service
Pros:
  • The fabrics are soft, comfortable, and sustainable
  • Free exchanges (although you have to pay for shipping if returning)
  • Stretch-fabric pants that don’t look like skinny jeans
Cons:
  • Button-up shirts run quite large
  • Tempo and Primo shirts reveal nippage

Remember the days of guilt-free shopping?

Nothing felt better than leaving the mall, bags in hand, ready to cook up some killer outfits with your new clothes.

Times have changed. With apparel companies pumping out more garments than ever, it’s made us rethink our thoughtless hauls from our favorite brands.

But how can you trust the big guys when they have a bottom line to protect?

Bottomless marketing funds and a talented PR team can make the most wasteful corporation seem like they’ve saved the rainforest once and for all.

Toad&Co wants to clear the air about sustainable clothing, but are they the globe guardians they set out to be?

I reviewed their most popular products to see how their environmental efforts hold up against their fashion aspirations.

What Is Toad&Co?

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Toad&Co’s humble beginnings started in 1991 with founder Jessica Norhdaus making upcycled fleece hats as a hobby in her garage.

Four years later, the first Toad&Co store opened in Telluride, Colorado, where they expanded into outerwear.

The brand doesn’t fib about ethical operations. In 1997, Toad&Co started a social venture called Planet Access in partnership with nonprofit Search, Inc. It started off as a fufillment warehouse, but has now evolved into many more programs.

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Toad&Co also partners with Planet Access to fund Search for Adventure, a travel program that provides first-time global excursions to individuals with disabilities.

Beyond social good, 1% of all Toad&Co sales go to 1% for the Planet, a globally recognized conservation fund that invests their contributions in various ecological projects. Their clothing always incorporates sustainable fibers like organic cotton, TENCEL, and hemp.

The Adult Man Toad Co label on ground

Toad&Co takes care of their customers, too. Per their policy, if your new gear doesn’t get a compliment within three wearings (or it simply doesn’t work out), they provide free exchanges. For any returns, you’ll only need to cover a small postage fee.

Things to Consider Before Buying

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Clothing from Toad&Co costs a bit more than other brands. Companies that stand for sustainable materials, fair pay, and charitable acts have higher operating costs, which is passed onto the customer.

If you’re not willing to spend over $50 on a pair of pants, your budget is better served elsewhere.

However, don’t be disappointed if you find that whoever made your $50 chinos is dumping their leftover dyes in a river overseas.

Toad&Co

I always felt that “sustainable fashion” was an oxymoron, but Toad&Co’s low-impact apparel and manufacturing process changed my mind a bit. Finally, an eco-friendly brand that doesn’t make me look like I just got back from Woodstock.

Shop Toad&Co

My Hands-On Review

Airsmyth Flannel Shirt

The Adult Man Toad Co Airsmyth Flannel Shirt Side View

A flannel shirt is an easy way to work color and pattern into a fall outfit, but style shouldn’t come at the expense of quality.

I picked up an Airsmyth Flannel Shirt in the Jasper colorway, and the vibrant mix of colors looked even better in person.

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If you like flannels that aren’t too warm, you’ll like the lightweight fabric of the Airsmyth flannel. Most of Toad&Co’s color options look good year-round, so I’m glad I won’t have to hang mine up once spring hits.

I was wary of the recycled polyester-cotton blend, since most flannels are 100% cotton or wool. The synthetic fiber allows a bit of stretch, ideal for a day outdoors.

The Adult Man Toad Co Airsmyth Flannel Shirt Walking with Backpack

Toad&Co’s cotton and polyester are recycled, which earns my respect. If you have sensitive skin, you should also know that it’s OEKO-TEX® certified, promising no harmful chemicals are used in any part of the shirt’s manufacturing.

For something simple like a button-up flannel, I have to give Toad&Co a nod for elevated details like branded buttons, adjustable cuffs, and a small hang loop right above the tag. If you’ve worn flannels during winter sports, you know a small hang loop is helpful when stripping layers in the lodge.

The flannel is soft, as all flannels should be. But, I noticed it requires ironing or a quick steam after washing. Thicker flannels are robust enough to conceal large creases, but the thin material isn’t as resilient.

The Adult Man Toad Co Airsmyth Flannel Shirt Arms Crossed

My biggest gripe with the Airsmyth Flannel was the sizing. I’m 42 inches around the chest, so I went with a large based on Toad&Co’s chart. This is my normal size for tops, mind you.

A large turned out to be a bit roomy around the stomach. I prefer flattering, trim cuts on my tops. If you prefer a roomier fit, this’ll do just fine for you.

The Adult Man Toad Co Airsmyth Flannel Shirt Frisbee

I love the playful colors and versatile weight of the Airsmyth Flannel, but tread carefully when sizing. If you’re built more like a deer and less like a bear, consider sizing down.

Toad&Co Airsmyth Long Sleeve Shirt

I love the playful colors and versatile weight of the Airsmyth Flannel, but tread carefully when sizing. If you’re built more like a deer and less like a bear, consider sizing down.

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Moonwake Shirt Jacket

The Adult Man Toad Co Moonwake Shirt Jacket Looking to Side

Browse your favorite online shop—shackets are everywhere. But is Toad&Co’s any good?

As I build my wardrobe, having a heavy top for layering is key. The Moonwake Shirt Jacket brings the warmth of a light jacket disguised as a button-up.

My favorite thing about this shacket is the “Moonwake Knit” as Toad&Co calls it. The horizontal stitching reminds me of a quilted blanket, and it adds visual texture to the shirt. No frayed threads, either.

The Adult Man Toad Co Moonwake Shirt Jacket Up Close

The recycled cotton-polyester blend is insanely comfortable. It’s so warm, stretchy, and soft that I considered not wearing anything under it. Once my girlfriend gets a feel, it’ll never see the inside of my closet again.

bluesign®, a company that monitors the dyeing and finishing process, gives the Moonwake their seal of approval for efficient manufacturing. If you’ve felt eco-guilt from buying cheaply made clothes, this might ease your conscience.

Like the Airsmyth Flannel Shirt, I picked a large. The sleeves were too long and the torso was just as roomy. Not a big deal if you’re layering this with a sweater, but go a size down if you’re just wearing a T-shirt.

The Adult Man Toad Co Moonwake Shirt Jacket Stairs

Shackets are in, and the Moonwake Shirt Jacket is supremely cozy and pairs well over anything.

Toad&Co Moonwake Shirt Jacket

My favorite thing about this shacket is the “Moonwake Knit” as Toad&Co calls it. The horizontal stitching reminds me of a quilted blanket, and it adds visual texture to the shirt. No frayed threads, either.

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Mission Ridge Pants

The Adult Man Toad Co Mission Ridge Pant On Rock

I’ve reviewed enough stretch trousers to dress an entire tech startup, but only a few have earned permanent spots in my wardrobe.

Thick thighs save lives, but my big legs feel suffocated by the form fitting material, resulting in pants that look like leggings.

Most menswear brands add stretch to compensate for the trim profile of slim-fit pants, but Toad&Co’s Mission Ridge Pants have a straight-leg cut. There’s ample room to begin with, so the stretch was only noticeable when I needed it most.

The Adult Man Toad Co Mission Ridge Pant Side Profile

For a guy who crosses his legs at his desk, I appreciate not feeling like my groin is shrink-wrapped.

The Adult Man Toad Co Mission Ridge Pant Sitting

Most other stretch pants are tight around my calves, causing them to ride up when I’m moving. The straight leg fit completely avoids this, so I never look like I sized down the length. Plus, it leaves enough room to fall perfectly over a pair of boots or high-tops.

I can’t stand the subtle sheen of stretch fabric. Since these are made of 77% organic cotton, 21% polyester, and 2% elastane, they look like a classic pair of khaki pants.

Far more timeless than the tech-bro slacks I’ve tried.

Of all the Toad&Co products I tested, these are my favorite. For the sake of a well-rounded review, the only downside I can muster is the pocket situation.

The Adult Man Toad Co Mission Ridge Pant Stretching

I hate fumbling with buttoned openings, so I’d prefer if these had stitched pockets. This is simply a matter of preference, so the buttoned pockets should do you just fine.

I thought I’d given up on tech-fabric pants for good. The Mission Ridge pants reminded me that it’s the cut, not the fabric itself.

Toad&Co Mission Ridge Pant

Of all the Toad&Co products I tested, these are my favorite, although if I'm being picky, I'd prefer if they had stitched pockets. I thought I’d given up on tech-fabric pants for good. The Mission Ridge pants reminded me that it’s the cut, not the fabric itself.

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Tempo Long Sleeve Crew

The Adult Man Toad Co Tempo Long Sleeve Crew Standing

I never wear long sleeve tees. On a warm day, I stick to short sleeves. During cold weather, I throw on a sweater.

I hate the feeling of long sleeve shirts shifting under a sweater or jacket. With my rocky relationship in mind, I wanted to see how the Tempo Long Sleeve Crew fared.

Despite ordering a large for the Airsmyth and Moonwake, I chose a medium in navy, and it fits perfectly, especially with how it rests just below the waist.

The Adult Man Toad Co Tempo Long Sleeve Crew Up Close

They say modesty is honesty, but I believe in flaunting it if you’ve got it. If you have big arms, you’re going to love this shirt.

Listen, I’m no Christian Bale, but the form-fitting material made me feel like Batman. The addition of TENCEL™ and elastane makes my chest and biceps pop.

The other 48% of the shirt is made from organic cotton, which is rather thin. I don’t mind, since it’s soft and hugs my skin closer than a regular long sleeve crew. This design makes it comfortable under a jacket or hoodie, so I’ll be using it to add an extra layer of warmth this winter.

For a shirt that costs over $50, it’s surely comfortable, and I think the TENCEL fabric, which naturally inhibits the growth of bacteria, makes the price justifiable.

The Adult Man Toad Co Tempo Long Sleeve Crew Rear

I would have liked ribbed cuffs and an improved collar, as both feel flimsy. If you value sustainable fabrics from an eco-friendly company, it’s a solid option for a basic crewneck tee.

The Tempo’s main selling point is its eco-conscious fabric choices and flattering cut. It’s a comfortable shirt, but the cuffs and collar left me wanting more.

Toad&Co Tempo Long Sleeve Crew

If you have big arms, you’re going to love this shirt. I’m no Christian Bale, but the form-fitting material made me feel like Batman. The addition of TENCEL™ and elastane makes my chest and biceps pop.

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Primo Long Sleeve Henley

The Adult Man Toad Co Primo Henley Shirt Side View

An unbuttoned, proper fitting henley shirt makes the girls go wild. My arsenal’s been lacking, so I was excited to style this one.

Henleys originated as a men’s undergarment, but nowadays their buttoned plackets make them a flirtatious alternative to crew neck shirts.

My Italian genetics blessed me with enough chest hair to accessorize. With a gold chain on, you know I’m undoing a couple buttons on the Primo. The tortoise-shell buttons add a nice contrast to the salt colorway I picked, too.

The Adult Man Toad Co Primo Henley Shirt Up Close

I always spring for white tees, but the 100% organic cotton fabric sets in apart from other ones I wear. Unlike shirts that are heavily processed to get a uniform look, the Primo’s fabric has a heather-like pattern with a natural feel. Every guy needs a crisp white shirt, but it works on a henley.

I love the Primo’s softness, but the fabric is sheer.

On a chilly day, expect pointy nips front and center. My summer tan is still hanging on, and I could see it under the henley in bright light. If you have darker skin, the light color options will be slightly see-through.

The Adult Man Toad Co Primo Henley Shirt Hands in Pocket

While the fabric might be thinner than you’re used to, it’s still a durable shirt. I was worried about sending it through the dryer, but it comes out as good as new every time.

When I’m sporting a timepiece, I always pull my sleeves half-way up my forearms. Even after multiple wears, I didn’t notice any stretched cuffs or lasting wrinkles.

The Adult Man Toad Co Primo Henley Shirt Arms

The 100% organic cotton fabric on the Primo Long Sleeve Henley is equally comfortable as it is natural. Soft, well-made, but sheer enough to expose pointy nips in cold weather.

Toad&Co Primo Long Sleeve Henley

The 100% organic cotton fabric on this thin yet durable henley is equally comfortable as it is natural. Soft, well-made, but sheer enough to expose pointy nips in cold weather.

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What Do Other Reviewers Say?

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Among hundreds of positive reviews on Toad&Co’s website, it’s clear that customers support their planet-friendly ethos.

Of the five styles I covered, the Mission Ridge Pants had the lowest rating, with a 4.1/5 average across 86 reviews. Reviewers found the pants to transition effortlessly from the office to the outdoors, thanks to the style and stretch. However, one reviewer who bought them for manual labor wished the pockets were deeper.

At the time of writing, the Airsmyth flannel earns a 4.7/5 rating from 34 reviews. A couple reviews share my same frustration with the torso being too wide, and wish for a fitted look.

Most reviewers dig the lightweight fabric for its year-round wearability, with one customer requesting they make a ladies’ version. Another customer even wore an Airsmyth Flannel to his wedding.

My Thoughts Overall

What I Like

  • Between the organic cotton fabrics, recycled material, and accredited manufacturing, Toad&Co’s sustainable approach to apparel doesn’t miss.
  • The Mission Ridge Pants have one of the best fits of any stretch trouser I’ve worn.
  • None of the products I tested were uncomfortable in the slightest–the Moonwake Shirt Jacket rocks.
  • Both the Primo Henley and Tempo Long Sleeve complement my arms and chest.
  • I didn’t spot any frays, missed stitches, or loose buttons–A+ for craftsmanship.

What I Don’t Like

  • I’d like the Tempo Long Sleeve more if the cuffs and collar were a bit more “there”.
  • Despite going true-to-size, the Airsmyth and Moonwake were too long and roomy around the torso.
  • The Primo Henley could be thicker to conceal any nippage that pops up.

Who Is Toad&Co For?

If you’re trying to move away from mass-market retailers that keep their operations under wraps, Toad&Co’s commitment to sustainability makes them a brand that’s easy to support.

Their apparel has an adventurous lean to it. If you like the “out west” look, it’s right up your alley. Luckily, they have plenty of basics that won’t make city slickers think you wandered off the Appalachian Trail.

They have a great selection of 100% natural fiber clothing, making them a great choice for people with sensitive skin, as well.

If you’re a taller guy, you shouldn’t have any sizing issues with Toad&Co. But if you’re not as vertically gifted, consider sizing down for button-up garments.

The Verdict

Toad&Co hasn’t lost the plot on their eco-friendly initiatives as they’ve grown, and it doesn’t take a tree hugger to salute that.

Whether you’re a daily composter or simply looking to support responsible companies, Toad&Co makes top-notch casual clothing with an outdoorsy aesthetic.

Everything I tested from Toad&Co was comfortable enough to wear all day. I even passed out early one evening without realizing my Mission Ridge Pants were on until the next morning. Organic cotton for the win.

I’m most excited to keep wearing the Mission Ridge Pants. I can’t get over how nicely they fit, and the Barnwood colorway adds the retro flair I like.

My sizing hiccups with the other pieces I tried aside, I give Toad&Co two green thumbs up for their admirable mission and well-made goods.

Toad&Co

I always felt that “sustainable fashion” was an oxymoron, but Toad&Co’s low-impact apparel and manufacturing process changed my mind a bit. Finally, an eco-friendly brand that doesn’t make me look like I just got back from Woodstock.

Shop Toad&Co

FAQs

Is Toad&Co a good brand?

By most standards, Toad&Co is considered a good brand. Unlike high-volume companies that aim to cut costs with cheap labor and low-quality materials, Toad&Co supports fair pay, employing individuals with disabilities, and green business operations overall.

Is Toad&Co actually sustainable?

As far as most brands go, Toad&Co takes sustainability seriously. They consistently use organic cotton in their products, and they also use recycled synthetic fibers. Furthermore, the brand partners with various organizations towards clean manufacturing, conservation, and disability awareness.

What are the benefits of sustainable clothing?

Sustainable clothing has benefits on the global and personal level. By using organic fibers, avoiding harmful dyes, and reducing waste, companies don’t need to dispose of toxic byproducts or demand as much raw materials. These practices reduce water-intensive farming and keep our natural landscapes in balance.

Where is Toad and Co located?

Toad&Co was founded in Telluride, Colorado under the name Horny Toad. Today, they’re based in Santa Barbara, California.