Gentlemen, a lot has changed this year, but one thing definitely hasn’t.
The Black Friday sales are upon us once more.
And one thing’s for sure—your hard-earned dollars won’t go further at any other time of the year.
These are our picks of the best Black Friday weekend / Cyber Monday deals for guys, some of which are exclusive to TAM readers.
We’ll keep this list updated regularly throughout the whole dance so check back for new deals.
Happy shopping, boys.
If you’re not keen on looking like a sundried tomato later in life but don’t know where to start, Geologie provides affordable trials sets that are personalized to your needs. Thoughtful touches like packing in two face washes (one for the shower, and another for the sink) really show that Geologie has my back when it comes to building a routine.
lululemon activewear is quite pricey, but the style, fit, and features are among the best I’ve ever tried. I definitely recommend lululemon if you want multipurpose clothes that you can wear to the gym and for more casual, relaxed days out, because they’re both functional and stylish.
If waking up before dawn, heading into the field as the sun rises, then kicking back in the evening by the campfire with a flask of American single malt sounds like a perfect day, Tom Beckbe is your go-to hunting apparel brand.
The team behind Western Rise are experts with technical fabrics, and they’ve reimagined wardrobe staples with the modern world in mind. Though they have somewhat limited sizing, you can take these light, packable, and fashionable clothes anywhere.
KOIO is an excellent choice if you’re willing to invest in high quality footwear that will last several years, but you still want to rock a slim, modern aesthetic.
True Classic offers some of the best value and fit you can find in basic t-shirts. If you’re looking to stock your wardrobe with some simple tees that fit well, are flattering in the shoulders and chest, and don’t cost a ton, True Classic is a fantastic brand for you.
They get it—grooming shouldn’t be a chore or leave you regretting it later. Their products are practical, straightforward, and actually work without overcomplicating things. From the Comfort Cream to the Ballber Pro, they focus on keeping things fresh, smooth, and irritation-free.
After trying out several pieces, I’ve realized True Religion hits the mark with denim that doesn’t just look good but feels authentic. Their blend of rugged quality and small details makes each item feel crafted rather than mass-produced.
Affordable skincare you can toss in a gym bag on your way out the door. This stuff has the quality of your girl's routine, but, you know, isn't pink.
Truewerk makes workwear that’s tough, lightweight, and built for no-nonsense labor. Their gear is super functional and doesn’t get in the way, so you can focus on the job. If you need work clothes that can handle long days, bad weather, and hard work, they’re worth considering as part of your toolkit.
Dress-shoe uppers, sneaker-like soles: a match made in comfortable heaven. There's serious padding in the insole so you can easily march for miles in these bad boys.
Can comfort be cutting edge? Well, if so: Tommy John is there. Their premium men's underwear and lounge clothes are made with some of the softest fabrics available.
Shinesty pouch underwear feature a special ball-hammock technology that cradles your marbles so gently, you'll forget they're even there. Ok...maybe that's too far.
Fresh Clean Threads' tees have a unique, flattering fit that emphasizes your shoulders and doesn't swallow your arms. The cotton-polyester blend holds its color well and doesn't wrinkle easily.
VAER is a prime example of the shift in watchmakers toward quality and affordability. As a small brand, there are some struggles around shipping times, but their field watches offer killer value that’s hard to find elsewhere.
I like that Indochino offers a huge selection of customization options, like lapel style, buttons, linings, and monograms. However, the suit I had made didn’t fit as well as I’d hoped from a custom fitting. That said, the brand offers a Perfect Fit Promise and is still a solid choice for custom-made, affordable suits.
Give your balls a spa day, bro. Take a whack at the overgrowth using Meridian's knickless trimmer, pamper those pups with the Ball Spray, gently place a cucumber slice on each member of your congress, blast that relaxing music, and call it a day.
The Jacket Maker blends old world tailoring with modern direct-to-consumer principles. The result is affordable, high-quality leather jackets that look right, fit right, and give your wallet a little vacation.
Amazon is running some really solid deals for Black Friday this year, including on Ray-Ban, Levi's, Calvin Klein, Hey Dude Shoes, Citizen, and more.
Keep checking back for more!
